ECOMMERCE B2B2C UX&UI PRODUCT DESIGN
During the Pandemic the market shifted towards a new reality. The “Great Resignation” signaled companies to stress retention in a reality where free coffee and snacks no longer were benefits.
This called for flexibility in the extra salary benefits and opened the market for Benefit to help companies with their employee satisfaction.
Edenred proposes more than 100 programs for companies that wish to make life easier for their employees and improve their purchasing power in many areas: food, transport, health, training, personal services or purchase of ecological products.
Flexible benefits programs allow employees to choose the ones they want according to their specific needs, for example healthcare, leisure or personal services. We were entrusted with the design this new flexible benefits program while also driving daily engagement.
Edenred proposes more than 100 programs for companies that wish to make life easier for their employees and improve their purchasing power in many areas: food, transport, health, training, personal services or purchase of ecological products. Flexible benefits programs allow employees to choose the ones they want according to their specific needs, for example healthcare, leisure or personal services. We were entrusted with the design this new flexible benefits program while also driving daily engagement.
Benefit’s design language is scalable while maintaining a distinctive personality that seamlessly integrates with the overall brand.
I strived to create an appealing and engaging user interface while making sure it was easy enough for users of all ages and technical levels.
Edenred had a big problem getting people to activate their cards. Mostly because adding and activation were two separate processes. So the obvious solution was to unify this experience into a seamless flow.
Possible with readily available research to disseminate, plan and execute in what normally is just the discovery timeline. Although expensive, this type of SWAT engagement can be highly rewarding.
After a very successful project with the app, we were also invited to taken on the employee web platform.
An endeavor that meant scaling up with big twists and real estate.
Our goal was to create a straightforward and modern visual language consistent with the rest of the platform. We translated it into dashboard cards for easy information navigation.
We designed the platform with modularity in mind. Reusable tiles with different type of information regardless of placement. Again the mix of copy, illustration and information hierarchy allowed us to create a timeless design for Edenred’s Benefit platform.
Thought out details that come natural to the user create the delightfulness that all clients seek. The ROI translates into the time it takes the user to identify what a section is and what a button does. We achieved this with with a mix of UX spice here and there, properly written copy and smart illustration usage.
