The socially conscious customer engagement platform
DESIGN SYSTEM B2C B2C UX UI FINTECH
We helped expand Elifinti’s digital product portfolio, including designing desktop b2b web app and a b2c mobile app.
We also established a comprehensive design system to guide all ongoing and new product development.
Objective
Design a complete and custom design system for fintech products.
Purpose
Create an end-to-end customer engagement platform that connects in-debt households, creditors and debt advice agencies to proactively work towards financial health, together in a win-win-win solution.
Outcome
Delivered best in class product design for a complete suite of products, both desktop and mobile, in less than a year.
The platform for a better financial tomorrow
We aimed to furnish Eli with a user-friendly multi-component design system, complete with transparent design standards for effortless use.
Component-Based Design System
The robust design system empowers Eli’s internal teams to craft an intuitive user experience across all products. Each design element is organized into concise components for seamless implementation.
Comprehensive information architecture map
EliHub is a complex product serving many types of users and flows. A complete interaction architecture map was needed in order to map out all of the flows and feature functionality providing both product and architectural structure.
Preparing for an Industry
Leader
Our collaboration with Eli tackled distinctive design challenges in the realms of debt management and technology, all while upholding the brand’s highest standards of quality.
Versatile & Cohesive
Eli’s design language exhibits scalability, preserving a distinctive personality that seamlessly integrates with the overarching brand identity.
The path to design
excellence
The success of the end result is built from the foundation of collaboration and the extensive wireframing, discovery and experimentation the product goes through in its early stages.
Facilitating Perfect Pairings
To help assist users with executing project visions seamlessly between the product line that spanned across mobile and web, the design system created accommodates both medium.
Fintech for those in need.
Elifinty connects people and institutions with everything they need to hold meaningful conversations and solve problem debt within one digital platform. This includes creating customisable solutions for utility providers, housing associations, retail banks and debt advice agencies, each aligned to the specific and changing needs of every sector.